Finally, multi-level and multilevel marketing companies are going for a giant step of progress in providing their downlines with automated marketing systems. They will have moved in to the 21st century and are using technology to help people build their network marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the web with sites such as gotomeeting.com, where the same presentation could be given to an organization all at once, instead of to one person at the same time. automated marketing These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing what to help their network marketing business builders become successful quicker and easily than ever before. Let’s now discuss the automated marketing system that actually leads an interested prospect, step-by-step, to the desired end result of becoming an associate of your network marketing downline.
So, what exactly IS an automated marketing system? Usually it includes several key components. The first and most important component of the system is a lead capture page, also referred to as a landing page. This can be a website that someone may visit due to advertising, either online or offline, to find out more information about a product, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or even a video for them to watch, which will cause the person to want more info and go further down the road toward becoming a member of your organization. A very important feature of the lead capture page is the opt-in form. This form asks the person viewing the site to offer you their name, email address, and when you desire, even their phone number, before you give them more information.
That’s really exciting, because that one step, and whether they choose to take it, is what separates the info gatherers from the individuals who are hot for whatever it really is you have to offer. Are you aware the significance of what I simply wrote? Individuals who complete the opt-in form have raised their hands and showed you they are very interested in what you have to offer, and they are giving you permission to advertise to them. Each person who opts directly into your site becomes what’s referred to as a pre-qualified lead, which means they have just pre-qualified themselves being an interested prospect! That has just eliminated almost all of the work for you to find out who really wants to hear your story and who doesn’t. With that certain landing page, how many people did you will need to speak to to be able to obtain their contact information? Usually, zero one! Sure, occasionally you will talk with someone in the course of your entire day and verbally send them to your site (landing page).
Even right there in that one step do you observe how the conversation has changed? You aren’t trying to sell the whole idea there and setup another ending up in them, you are just sending them somewhere to obtain additional information on their own, and if they would like to know more, they’ll let you know! More importantly though, with this particular automated lead generating marketing system, once you get all the components ready to go and you also are driving traffic to your site (more about this in a forthcoming article), it is on autopilot for you! Are you beginning to understand how valuable this type of automated marketing system can be?
After the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some excellent companies supply you, the network marketer, with really great marketing pieces that explain the business enterprise to the prospect in a single or a series of videos, and they provide a way for the prospect to take action. By that After all there is usually a web link for them to subscribe or look at your waiting list, making it virtually effortless so you might bring them under you in your downline. Should they don’t sign up then and there, though, all isn’t lost. That is where the next key component of a good automated marketing system comes into play.
The next important part of an automated marketing system is what’s known as an autoresponder. Remember well when your prospect opted in to your marketing system to learn more about your business? Well, they handed you valuable information regarding themselves – their name, their email, and depending on the opt in form, their phone number. The autoresponder enables you to collect those email addresses and keep them stored in a database so that you could easily send follow up emails to them as a group, rather than sending out individual emails.
Guess what else autoresponders can do? You can setup a number of emails and designate which days you’ll send them to each prospect, even if they were put into the database on different days! So, you merely have to write them once, the autoresponder takes care of the rest. It really is sheer genius. One example of an autoresponder site is aweber.com. There are others as well. Better yet, the MLM and network marketing companies who are providing you with automated marketing systems usually have an autoresponder in place for you as part of that marketing system!
Ultimately, a good MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that’s usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. That is invaluable for you, because let’s face it, anyone in the beginning of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.By using all the components described above within an automated marketing system to build your MLM or multi level marketing, you can see that lots of more opportunities for people to sign up with you’re provided. It no more depends on that 5 minute conversation you have using them on the opportunity meeting in the course of your day.
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